If the top and bottom images look the same to you, congratulations – you’re human! But for AI, it’s a different story: There’s a difference between those two images, so subtle that only AI image...
AI adaptation in advertising isn’t coming, it started already a while ago. The biggest ad holding companies are moving fast, transforming their businesses with generative AI investments and...
More companies are leveraging AI to bring their advertising production in-house, drawn by the promise of greater control, efficiency, and scalability. But does it work? Here’s a closer look: → Why...
As AI reshapes advertising, agencies need clear, confident leadership.But is your agency’s stance on AI adoption clear to your team? There is no news here: Advertising is in the midst of a massive...
I know you’ve heard it all before: AI will change the advertising industry…But is the industry really changing, or are we just using a few new tools? To thrive in this future landscape, agencies...
Consumer and client behaviours are changing fast, especially in Southeast Asia, where the digital economy is embracing AI at an unprecedented rate. Meanwhile, Western agencies are holding tight to...
In an industry that’s rapidly evolving, many agencies find themselves stuck with the old ad agency business and income model. Which isn’t good. We can see that while many agencies are using generative...
If I talk to advertising professionals everyone seems to be haunted by the same question: Will AI replace human jobs? Well, that’s a very valid question. We see posts everywhere from advertising...
What if we could forecast outcomes without real-time data? And imagine the possibilities this opens for advertising. Here’s the story: The Center for Complex Decision Analysis (CCDA) at Fudan...