AI-First Transformation for Advertising Agencies
We fit up advertising agencies with tailored AI strategies for an agile, data-driven and creative future.
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Join other forward-thinking agencies pioneering the future of advertising with AI.
Today's Reality:
Traditional Advertising Models Are Losing Relevance in an AI-Driven World:
- Clients bring more marketing in-house, reducing agency reliance.
- AI reshapes brand-customer interactions.
- Agencies shift from judging concepts by gut instinct to data-driven predictions.
- Traditional profit models face new pressures.
What we do:
We are BoldFusion, a consultancy empowering advertising agencies to lead in an AI-first future through tailored strategies, expert-led workshops and a culture of experimentation that drives continuous innovation.
What sets us apart, is our unique combination of over 25 years of international ad agency experience, proven expertise in change management consulting and a powerful network of leading experts eager to share their KnowHow in the different fields of AI.
This powerful mix enables us to deliver a more effective and sustainable approach to helping agencies transition to an AI-first model.
At BoldFusion, we make this transformation possible.
Our Approach:
North Star Strategy:
We set a clear AI-driven vision for your agency, aligned with long-term goals to stay competitive. Tailored AI Strategies focus on the individual needs of advertising agencies, creating approaches that integrate creative and data-driven workflows to meet new market demands.
Concept of Innovation:
By bringing in world-leading experts in Generative AI, Conversational AI, Data Science and Agentic Frameworks, we design a customized, multidisciplinary roadmap. This approach ensures each AI strategy to be tailored specifically to your agency, enabling a structured transition to an AI-first model.
Catalyst for Lasting Transformation:
We guide your agency through the change process, fostering a culture of experimentation and process optimization. By integrating AI as a core element of new, customer-centric services, we enable agencies to innovate continuously and build resilient, future-ready business models.
Join other forward-thinking agencies pioneering the future of advertising with AI.
Who we are:
Michael has over 25 years in the advertising industry, working in network agencies across Europe and Asia. He founded two agencies, one in London and one in Beijing, earning international recognition with ADC, Effie, and Cannes Lions nominations. Named by Business Insider as one of the world’s top 30 creative minds in digital marketing, Michael has extensive expertise in digital and AI marketing.
Matthias brings nearly 30 years of experience driving change processes across industries such as food production, fine chemicals, wholesale, and environmental companies. His leadership journey includes heading departments in international corporations and managing global projects. Since 2013, Matthias has focused on implementing strategic transformations for both national and international organisations.
@ BoldFusion 2024